Machines, not “fight”, are keeping the Prime Minister and others alive. We should be proud of that, not uncomfortable admitting it.
Author: Gavin Pearson
Have spent years of my career examining and understanding audience motivation.
Coronavirus Lockdown: Dig For Victory
WWII Britain gave the world the greatest piece of crisis comms in history. We need to learn from that in lockdown.
Coronavirus: The worst possible government
Four years ago Michael Gove declared that the public had had enough of experts. Instead of trying to fix that disastrous problem, the leaders of our present government reveled in it.
Amazon, Anti-Semitism, Censorship and Profit
Books are Amazon’s real Anti-Semitism problem, not television shows.
Do the left mean “Me”?
Why has so much self interest been lost from the sales pitch for policies that clearly stand to benefit normal people?
Where Next For Scotland
Scottish politics will now be determined by how well Unionists and Independents attract remainers.
Political Motivation 