This weekend, Nicola Sturgeon declared “I detest the Tories”. This wasn’t a slip up. It was deliberate. It was tactical. And it worked. Here’s how…
Author: Gavin Pearson
Have spent years of my career examining and understanding audience motivation.
£1bn is just a Happy Meal
You can’t talk about a billion pounds and think of a fifty pence piece. And that’s a problem because 50p is pretty much all it’s
Being quiet on brexit
Starmer and Davey have gone quiet on Brexit. That is good news for remainers even while many find it frustrating.
For some it’s not OK not to be OK
I know we are supposed to believe it’s OK not to be OK (and we really do believe it for other people) but many of us will never believe it of “me”.
Britons Aren’t That Fat
Making mountains out of our molehill bellies is very demotivating and leads to the wrong personal and national approaches to weight.
Child Obesity Is A Myth
Will this anti-obesity push confront fat adults, or fade after a publicity stunt misdirected at children?
Political Motivation 