Everything you hate most about Trump right now, is actually just the Republican in him.
Author: Gavin Pearson
Have spent years of my career examining and understanding audience motivation.
Does CummingsGate Matter?
Cummings breaking lockdown might change nothing in practical terms, but it actually changes everything about UK politics.
How to Tackle Lying Politicians 1.01
In post-truth Britain there is no value in attacking political liars as liars. Attack them as gullible twits instead.
Here’s why that will have far more impact on public opinion.
Easing Lockdown for National Pride
The UK is closer in wealth (GDP Per Capita) to Puerto Rico than it is to Holland.
Government is easing lockdown prematurely because you don’t know that.
Covid Carer Badge Is Not For You
As part of our regular “Remember their Audience” series, we examine the Covid Carer badge, and who it is really for.
Post-Covid Economy: Bikes, Busses and Cars
Refusing to go back to the deadly urban pollution that lockdown has reduced, may be the economic kick-start the UK needs.
The first article in a series on post-Covid economic recovery.
Political Motivation 